The deciding happens before anybody takes an order.
Smart Menu is the digital menu your guests browse and rate from — on their own phone by QR code, or on a tablet at the counter — with ordering whenever you switch it on. It works like any good digital menu, and it also keeps a record of what the guest chose and what they said afterwards.
Restaurants and cafés taking orders at the table, at a counter, or in the room.
Eleven minutes, and everything that happened in them.
A till records the last line of this — one course, one total. The other ten minutes, where the guest hesitates, are what Smart Menu is being built to capture.
A menu guests want to use, that happens to remember.
Photography, descriptions, allergens, and Arabic or English — on their own phone, with nothing to download.
At the table or the counter. The menu changes by daypart, branch and availability without reprinting anything.
What the guest favourited, how they rated the visit — verified by the receipt — and how often they came back, on each guest’s own file.
The rating arrives tied to the visit and the receipt, and goes into the guest’s file — so a complaint that night has its context attached, and a case opens if it needs one.
Eleven minutes to order is rarely a slow guest. It is usually a menu that is hard to navigate, a service gap, or a returning customer spending less than she used to.
Not a sales report. Your till already knows what sold. This keeps what the guest favoured and said — the part that disappears the moment the order is confirmed.
On its own, none of this is a problem.
A guest took her time and ordered less. It only becomes worth knowing when it sits next to the review she left that night and the booking she never made again — which is what the rest of UMI does with it.
No account required. A UMI team member will follow up.