Nothing went wrong. She just stopped coming.
A café serves the same person hundreds of times a year, which is exactly why one missing morning is invisible — and why fourteen of them are too.
Industries · Cafés
A habit, and the week it ended.
No complaint, no review, no incident. The only evidence a café ever gets is the shape of the visits themselves.
A daily customer left over seven weeks. No part of the business registered a single one of those mornings as an event.
Frequency becomes something you can act on.
The regular is known by a file in the system, not by whoever happens to be on shift.
The signals worth attention arrive as a short list of names, not a transaction report.
A customer contacted in week 11 is a different proposition to one contacted in week 30.
There are almost no reviews to read. The useful signal is behaviour, and there is a great deal of it.
Frequency is the whole story.Product quality can change the relationship in a single visit.
A slow morning is a service problem and shows up across a week. A drink that was not right is one visit, and it usually leaves no trace at all.
Flat white, one pastry. Eleven minutes at the window counter.
Recorded · nothing unusualSame order. Left after four minutes, cup half finished.
Recorded · nothing unusual“Coffee tasted off today. Not a complaint, just letting you know.”
Feedback form · no name attachedOne passing comment, and two visit records that look almost identical.
- The order was the same both mornings
- The second visit was shorter, which nothing measures
- No review was left, because nothing was wrong enough to review
It attaches the comment to the customer and the visit it describes.
- The rating arrives tied to the visit itself, because it is verified by the receipt
- Her earlier rating sits next to it, on the same file
- If the mornings then stop, the reason is already attached
Who was here every morning last spring, and isn’t now?
A café almost never knows. Bring six months of reviews and feedback from one site and we will show you the customers whose signals changed, and when.
No account required. A UMI team member will follow up.