What goes in, what UMI works out, and what reaches a manager.
Platform is how the whole thing fits together: what UMI takes in, what it works out, and what reaches your managers. The full path is how UMI thinks; what runs from day one is Reviews & Feedback and Customer Recovery. If you want the detail of one product, the Solutions pages cover those.
Five records, in five systems, on five different days.
Nothing here is missing or wrong. Each was captured correctly by whichever system owns it.
The same five, related to one another.
Three of them describe the same evening. All five describe the same guest.
One issue rises above the surrounding noise.
What was set aside stays visible, so the three that remain are checkable rather than mysterious.
A next step, with the evidence still attached.
The records that produced it stay attached, so a manager can disagree with it.
Review the evening and the four weeks after it together, then decide whether to reach out.
Evidence · 4 moments attachedOwner · Duty managerThe business finds out whether it worked.
If the same shape forms again, it surfaces in the first week rather than the fifth.
UMI does not replace the systems you run.
Your booking system stays your booking system. The till stays the till. UMI is the layer above them that reads what reaches it about the same person and says what it means — starting today with reviews, feedback and service cases.
Everything operational.
- Bookings, covers and the diary
- The till and what it sold
- Rotas, shift notes and payroll
- Whatever the review platforms hold
Everything interpretive.
- That these five records describe one customer
- That three of them describe one evening
- Which of this morning’s signals deserves twenty minutes
- What to watch afterwards to know it worked
Where Platform ends and Customer Intelligence begins.
The whole path from a signal being captured to an outcome being watched.
Answers: how does any of this reach me?One step inside it — deciding that scattered records belong together, and saying what they mean.
Answers: what is actually going on with this customer?The surface where that reading becomes a ranked decision on a Tuesday morning.
Answers: what do I do first?